The “I Love Štark” stores are joining the Belgrade Philharmonic’s “Music Everywhere” campaign, so that visitors to these shops in Belgrade, Novi Sad, and Nis will now be able to listen to the music of the Belgrade Philharmonic.
Now that the program that the orchestra performs in the Belgrade Philharmonic Hall for a limited number of listeners has found its way into these chocolate and candy stores at 15 locations in the country, consumers will enjoy the music of Mozart, Beethoven, Vivaldi, and many other composers as they buy this food chain’s legendary sweet products. These works will become a kind of “outlying platform” of the Belgrade Philharmonic, since they will be playing throughout the day the orchestra’s entire program since the beginning of its concert season.
In this concert season, marked by various restrictions, the Belgrade Philharmonic has performed a record number of concerts. In more than 30 performances so far, the general public has heard a very diverse program, and with the “Music Everywhere” campaign, recordings of the Belgrade Philharmonic’s performances easily reach audiences outside the concert hall.